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8 reasons why businesses should use digital signage

8 reasons why businesses should use digital signage

With changing times, all aspects of advertising have undergone a significant shift, including the signage displayed outside stores and on the streets. These days, static signage is rapidly being replaced by digital outdoor LED signs that spring to life, making passersby stop and notice them. Also, this signage perfectly integrates technology and innovation, giving rise to unique, visually appealing outcomes. Here are some reasons why businesses should consider using digital signage.

High chances of customers entering stores
Because digital signage is visually appealing and takes creativity to another level, the target audience of a specific brand or product is more likely to engage with the vendors and enter the store outside which the digital signage has been set up. This way, a brand can gain more attention and engagement, which may also translate into sales turnovers.

Increased number of unplanned purchases
Digital signage is likely to captivate onlookers instantly and drive them towards the product being advertised, so there are high chances of people deciding impulsively to have a look at the product. As a result, the number of unplanned purchases on products rises, which can increase profits for businesses. In fact, many businesses are leveraging the strategy of setting up digital signage near checkout counters at supermarkets so buyers can make a quick decision to add the item to their carts after watching the signage.

Enhanced scope for creativity
Sometimes, brands may have an exceptionally creative idea for an advertisement but may not have the right resources to execute it. Outdoor LED signs go beyond conventional advertising strategies and elevate the scope for creativity and innovation. Consequently, advertisers have a dynamic medium to let the creativity flow and strike a better chord with their target groups.

High retention rates among target groups
In general, the more creative an advertisement is, the higher its recall value will be. Digital signage is far removed from the usual advertising methods, there are better chances of retention and recall of the ad in the audience’s minds. So, they are more likely to go back home and search the product or brand online than if they come across conventional, static signage.

Adaptable to different products and industries
Digital signage is an effective marketing strategy for various products across industries, from healthcare and beauty to education and food and beverage. As a result, different brands across sectors can benefit from innovatively created digital signage.

Enhanced customer support and experience
Because digital signage can smartly answer customers’ questions and provide them with the required information on products and services, it actually improves customer experience. It can support customers in their decision to buy a specific product or avail of a service. In fact, according to a report, digital signage reduced perceived checkout waiting time by as much as 35% among consumers.

Less burden on the shoulders of sales staff
Front-desk sales employees usually spend a lot of time explaining a product’s features and benefits every time a consumer walks into a store. Outdoor LED signs can be used to provide all the required information in an organized way, so that customers have to look no further, and sales representatives do not have to spend their energy explaining product features repeatedly. This allows them more time to come up with innovative sales strategies.

Enhanced customer satisfaction
Since digital signage is highly effective in providing comprehensive product information in a nutshell and reducing perceived wait time, it tends to increase customer satisfaction to a great extent. It also ensures that customers know everything about a product before they decide to invest in it. This way, customers typically wish to buy these products and services repeatedly and become prospective loyal buyers.

Tips to choose the right digital signage providers

Be clear about marketing objectives
Every company may have different marketing goals, so their expectations from digital signage may also be different. For example, some may directly want to increase sales turnovers, while others may want to focus more on brand building and recognition. Whatever the objective is, one should clearly convey it to the digital signage provider right at the outset. This way, one can also gauge the digital signage provider’s competency in understanding the company’s objectives and ensure they align with the company’s requirements.

Pay attention to the provider’s content services
Even with technological advancements, content remains the king – no digital signage can make a mark on target groups in the absence of good content. So, businesses should make sure that the digital signage company they are about to hire has an expert content team that can deliver creative and informative content for signage.

Confirm if the provider offers multiple hardware options
Sometimes, as part of a bulk deal, digital signage providers may offer only a specific type of hardware as part of their packages. But in this scenario, companies availing these services practically have no say over the type of hardware being used. For this reason, it’s always best to check with the provider beforehand whether there are multiple hardware options available.

Discuss scalability
A digital signage provider should offer scalable solutions with the company’s long-term marketing requirements in mind. This way, as the company grows, the provider should help it expand its reach to different locations and target groups through digital signages. The provider should also offer multiple digital signage size options to clients.

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